- bir aims to increase value of company and the quality of life of humanity, in particular that of its customers and employees. 

 

- bir, along with its employees, proves to the community and its customers that it is always an innovative, pioneering, respectable and trustworthy institution, in the fields and countries that it serves. 

 

- bir intends to make profit proportional to its distinction in order to survive and achieve its goals,  

 

- bir adopts as a vision to become respectable and trustworthy company by the quality system of ISO 9001:2000 (Quality Management System)